FASHION v. ANALYTICS

As a professional photographer, it always seemed to make sense to watch for the post-NY Fashion Week updates.

What are the hottest colors, trends and styles that I should know about before my hipster clients start popping in?..

These insights are great, but even better are the geeky reports that tell me what they are actually buying?.. Fashion week might set a trend, but the success is speculation.

Analytics are a hard tool to dispute, and most trends today don't even last a full year! - Remember Pokemon Go?..

Well, today's Google newsletter tells me I need to go get a unisex bomber jacket! See for yourself

Brian Geraths